QUALITY VERSUS COST WHEN IT COMES TO YOUR WEBSITE
Quality has a price tag attached to it. Whether it’s a website, automobile or pair of shoes, when you go cheap and nasty, you get cheap and nasty. You pay peanuts, you get monkeys. To get a quality website, you need to invest in a website designer who has spent time in learning their trade, keeps up to date with technologies and who uses the best products.
Remember that your website is an investment in your business. It’s also a once off investment that will last you several years. Think about the price you are paying, remove the GST (because you’ll get this back if you are GST registered) and then average that cost over say 3 years. You will now find that the weekly cot of your website construction is actually incredibly reasonable.
So often, when you use an off the shelf, budget service, you may well find you are needing to update and improve the website a short time later. A website is often the ‘face’ of your business. It may well have a shopping cart, or data capturing means which requires absolutely security. A poorly designed website won’t get you any business (in fact it will cost you business) and affects your reputation.
Remember to weigh up all the factors in making a decision about the website, including:
- Their experience
- Their skills
- Time the site will take
- Customer service
- Communication – do they even speak English?
- Track record – what do their other sites look like?
- Recommendation – do other business owners recommend them?
So, when you are next shopping for a website (or anything for that matter) base your decision on all the facts, rather than just on price. Remember that your own time and sanity has a value too!